What's with the bull and the bear?
Trends in the stock market. The bull and the bear are unofficial mascots of stock markets around the world and are used to describe market trends. Market trends are the upward (BULL) and downward (BEAR) patterns of the stock market over a period of time. Trends can be a short term, intermediate term, or long term, and can apply to the market as a whole or to a single stock or commodity.
Check out the helpful "It's a Money Thing" video or infographic below to get a better understanding.